CRM on Ulitzer
I was sitting in my local Starbucks, staring at my laptop wondering how to
begin this blog. Then, as I looked around me, I noticed my fellow customers
– students studying, Moms taking a little break, professionals such as
myself getting a little work done outside the office on a wireless high-speed
Internet connection and couples on their way to or from a day of golf – and
it struck me.
Right now, I am a customer at a coffee shop. So, I came here to get a cup of
coffee, right? Well, yes and no. I certainly have the coffee I purchased
sitting next to me – however, what I REALLY wanted was that…and much
Are you certain that your organization is offering what your customers crave?
Sure, the Starbucks example has been used way too often – but you have to
admit that they DO understand that what their customers crave isn’t merely
a cup of coffee, no... (more)
Consumer Electronics on Ulitzer
I’m in Scottsdale, Arizona…and thought it might be interesting to visit
the new Windows Store in Fashion Square Mall. Here’s the picture I
took…with my iPhone…from the front of the store…
Notice anything? I’ll bet you do!
If the logo on the front was absent, you would think you were walking by an
Sure, there are some cosmetic differences…however, it is SO blatantly
derivative of the competition, it’s absolutely ridiculous.
Look, I’m an Apple guy…in the interest of full disclosure…I’m typing
this on my MacBook Pro from the Phoenix Air... (more)
We’ve often discussed how it is easy to become trapped by outdated thinking
modes…let’s point out yet another.
If you wanted to purchase a thirty-second spot on the nation’s number-one
television show, “NCIS,” you would have to pay $133,304. However, if you
wanted the same commercial on “Grey’s Anatomy” — which has four
million fewer viewers on a weekly average — the price would be $240,462!
Why would you spend over $100,000 more to reach 4,000,000 fewer people?
The outdated thinking that younger customers are better prospects.
Advertisers — or, more specifically, usually the ad ag... (more)
Remember the great scene in classic movie, “Monty Python and the Holy
Grail” between King Arthur and the Black Knight?
Wanting to pass over a bridge protected by the Black Knight, Arthur
compliments him, then asks the Knight to join Arthur’s quest. When the
Black Knight tells Arthur that he shall not be permitted to pass, the two
engage in a sword fight. Arthur immediately chops off the left arm of the
(from the script by Monty Python:)
ARTHUR: Now stand aside, worthy adversary.
BLACK KNIGHT: ‘Tis but a scratch.
ARTHUR: A scratch? Your arm’s off!
BLACK KNIGHT: No, it... (more)
Quick note from my iPhone — my friend (and my wife’s high school
classmate) Kevin Mullet told me over the weekend that he had just been
approved for Google Voice.
I was SO jealous! If you haven’t explored what it will do — you need to
take a look, and apply, right away! (Check it out here!
Google GIVES you a phone number FREE! Then, you program in your existing
numbers. When someone calls your Google number, it rings ALL your phones.
You’ll only need one number again…ever. And, it doesn’t matter if your
home or cell or office numbers change. The Google Voice number will always