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Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

One of my favorite bloggers, Bob Lefsetz, was noting a YouTube posting that has had over 14 MILLION views — a video from handheld camera shooting a wedding couple’s entrance to their ceremony. Now…stop and think about that for a second. Hollywood spends literally BILLIONS of dollars to try to get people to watch their programming. Yet, this little wedding video has had almost DOUBLE the viewers that legendary program “CSI” got last week! Now, there are lots of reasons we could suggest — however, I feel pretty strongly about one: The video is sheer joy. If you can watch this — set to Chris Brown’s song, “Forever” — and not smile profusely…and maybe even get a little tear in your eye from the beauty of this…then we have little in common. I think this is just fabulous! If we could make the people who work with us…and do business with us…feel a fraction of the joy that... (more)

An Apology That Doesn’t Say “I’m Sorry”…

(By the way, this post is NOT meant as legal advice…this is a professional, business recommendation. That’s my field of expertise, not the law. However, my personal experience is that if you do what’s right for customers, you end up with a lot fewer legal problems, anyway.) PepsiCo’s iPhone app for AMP Energy drink features 24 types of women, according to news reports, including “nerd”, “foreign exchange student” and “treehugger”, and offered possible pickup lines including “Wasn’t I in Space Academy with you?” and “You know the Mona Lisa has no eyebrows. I wonder what else she ... (more)

Will the Windows Store Fail?

Consumer Electronics on Ulitzer I’m in Scottsdale, Arizona…and thought it might be interesting to visit the new Windows Store in Fashion Square Mall. Here’s the picture I took…with my iPhone…from the front of the store… Notice anything? I’ll bet you do! If the logo on the front was absent, you would think you were walking by an Apple Store! Sure, there are some cosmetic differences…however, it is SO blatantly derivative of the competition, it’s absolutely ridiculous. Look, I’m an Apple guy…in the interest of full disclosure…I’m typing this on my MacBook Pro from the Phoenix Air... (more)

Are You Running From Your Uniqueness in Business and Marketing?

Regardless the size of your business — or where you work and what you do — we often fail to take advantage of our advantages. In this video, I reveal the tendency of most of us to run from our own uniqueness. It’s easier to tell a story about Apple or Southwest than to develop and […] ... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)