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Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

Let’s make a little wager… I’ll bet you just about anything that I know your competition better than you. “How much?” you ask. Well, how much do you have? Let me immediately apologize for the arrogant nature of the question. However, I still feel confident that I’ll win the bet. Not because I’m smarter, have researched more, or have some innate psychic abilities. It’s because you think of the wrong business — or an incorrect individual — as your competition. Most of us believe our competition is the company that is selling a product or service that is the most similar to our own. (Or, a professional who works for that company calling on customers and prospects in a similar territory to our own.) However, from the customer’s standpoint, your competition is vastly different from that. If I have a great night’s stay at a Ritz-Carlton, I do not say…”Wow! What a terri... (more)

Will the Windows Store Fail?

Consumer Electronics on Ulitzer I’m in Scottsdale, Arizona…and thought it might be interesting to visit the new Windows Store in Fashion Square Mall. Here’s the picture I took…with my iPhone…from the front of the store… Notice anything? I’ll bet you do! If the logo on the front was absent, you would think you were walking by an Apple Store! Sure, there are some cosmetic differences…however, it is SO blatantly derivative of the competition, it’s absolutely ridiculous. Look, I’m an Apple guy…in the interest of full disclosure…I’m typing this on my MacBook Pro from the Phoenix Air... (more)

Technology Is NOT the Problem…

Twitter on Ulitzer Via Bert Decker on Twitter, I’ve become friends with Mike Myatt. His blog on corporate growth is terrific — one I highly recommend. When Mike was going to be away for a few days, he asked a few of his colleagues to submit guest postings. I wanted to share Mike’s link with you — and repost here what I contributed to him. Mike titled my submission, “Love Your Customers…Or Someone Else Will.” What would YOU do if someone provided you contact with literally millions of potential customers…and did so absolutely FREE? Well, if you’re in the newspaper business, you w... (more)

Are YOU 'in It for the Money'?

Today on Facebook, I’m watching as someone obviously possessing the lethal combination of arrogance and ignorance attacks a speaker friend of mine for — in his opinion — being “about the money” as opposed to “about passion.” His uninformed perspective reminds me of a time several years ago when I hired Ron Arden, an internationally respected speech coach. I wanted to take my platform abilities to a higher level, and made an appointment with a professional who had been highly recommended. Because I had experienced some degree of success in the speaking business, my perception was... (more)

On Kevin Smith, Southwest Airlines, and a UCE

Twitter on Ulitzer So… Kevin Smith has announced he will never fly Southwest Airlines again. And, it’s a top story on CNN. Thank goodness his important statement removed trivial stories about the economy, health care and terrorism from the front page. (Yes…I’m being sarcastic.) In today’s world of Tweets and IM’s, I find it fascinating how instantaneously your organization’s perception in the minds of customers and prospects can be evaluated — or, perhaps even more importantly, reevaluated. When a flight attendant, reportedly following the instructions of the aircraft’s captai... (more)