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Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however, what I REALLY wanted was that…and much more. Are you certain that your organization is offering what your customers crave? Sure, the Starbucks example has been used way too often – but you have to admit that they DO understand that what their customers crave isn’t merely a cup of coffee, no... (more)

It’s Sheer Joy To Watch This Video

One of my favorite bloggers, Bob Lefsetz, was noting a YouTube posting that has had over 14 MILLION views — a video from handheld camera shooting a wedding couple’s entrance to their ceremony. Now…stop and think about that for a second. Hollywood spends literally BILLIONS of dollars to try to get people to watch their programming. Yet, this little wedding video has had almost DOUBLE the viewers that legendary program “CSI” got last week! Now, there are lots of reasons we could suggest — however, I feel pretty strongly about one: The video is sheer joy. If you can watch this — set... (more)

You Never Know What Might Happen…

Thirty-three years ago, I was invited to go to Hershey, Pennsylvania and give a speech. I never in my wildest dreams could have imagined what would happen as a result… At the time, I was working all summer for the National FFA Organization at their summer leadership programs, teaching and directing a conference where over 100 high school students from across the country would take part each week in personal development activities and visit Washington, DC. This opportunity to address the awards banquet at the World Livestock Auctioneer Championship would be a chance to get away fo... (more)

Where Does Loyalty Come From?

New Media on Ulitzer What happens in our lives that creates our individual ethics and standards when it comes to the subject of loyalty? John Ikeda — check out his terrific insights at Lead With Honor — shared a comment on one of my previous posts stating: “I think there is a deep cultural shift occurring that started somewhere in the early 1980s. I don’t have a source for that… just my thoughts. I think it started near the time when MTV began. MTV changed the way we were entertained. Throw in the internet, cell phones and a growing global economy and we now have more choices th... (more)

We Can't Even Talk? REALLY?

As always, when I discuss the actions of a political figure, I begin with the disclaimer this is not a political blog — nor is it intended to suggest an affiliation on my part. I have one…it’s just my belief that you aren’t here for that type of commentary. I’m just using an example of an elected official in regard to a professional and personal point I’m suggesting we consider. OK? Near Miami, Florida…Westin Diplomat Hotel…VERY significant conference of the Consumer Bankers Association…high-level executives in the audience…I’m on a panel and listening as another member is speak... (more)