Let’s make a little wager…
I’ll bet you just about anything that I know your competition better than
“How much?” you ask. Well, how much do you have?
Let me immediately apologize for the arrogant nature of the question.
However, I still feel confident that I’ll win the bet. Not because I’m
smarter, have researched more, or have some innate psychic abilities.
It’s because you think of the wrong business — or an incorrect individual
— as your competition.
Most of us believe our competition is the company that is selling a product
or service that is the most similar to our own. (Or, a professional who works
for that company calling on customers and prospects in a similar territory to
However, from the customer’s standpoint, your competition is vastly
different from that.
If I have a great night’s stay at a Ritz-Carlton, I do not say…”Wow!
What a terri... (more)
Consumer Electronics on Ulitzer
I’m in Scottsdale, Arizona…and thought it might be interesting to visit
the new Windows Store in Fashion Square Mall. Here’s the picture I
took…with my iPhone…from the front of the store…
Notice anything? I’ll bet you do!
If the logo on the front was absent, you would think you were walking by an
Sure, there are some cosmetic differences…however, it is SO blatantly
derivative of the competition, it’s absolutely ridiculous.
Look, I’m an Apple guy…in the interest of full disclosure…I’m typing
this on my MacBook Pro from the Phoenix Air... (more)
Twitter on Ulitzer
Via Bert Decker on Twitter, I’ve become friends with Mike Myatt. His blog
on corporate growth is terrific — one I highly recommend. When Mike was
going to be away for a few days, he asked a few of his colleagues to submit
guest postings. I wanted to share Mike’s link with you — and repost here
what I contributed to him. Mike titled my submission, “Love Your
Customers…Or Someone Else Will.”
What would YOU do if someone provided you contact with literally millions of
potential customers…and did so absolutely FREE?
Well, if you’re in the newspaper business, you w... (more)
Today on Facebook, I’m watching as someone obviously possessing the lethal
combination of arrogance and ignorance attacks a speaker friend of mine for
— in his opinion — being “about the money” as opposed to “about
His uninformed perspective reminds me of a time several years ago when I
hired Ron Arden, an internationally respected speech coach. I wanted to take
my platform abilities to a higher level, and made an appointment with a
professional who had been highly recommended. Because I had experienced some
degree of success in the speaking business, my perception was... (more)
Twitter on Ulitzer
So… Kevin Smith has announced he will never fly Southwest Airlines again.
And, it’s a top story on CNN. Thank goodness his important statement
removed trivial stories about the economy, health care and terrorism from the
(Yes…I’m being sarcastic.)
In today’s world of Tweets and IM’s, I find it fascinating how
instantaneously your organization’s perception in the minds of customers
and prospects can be evaluated — or, perhaps even more importantly,
When a flight attendant, reportedly following the instructions of the
aircraft’s captai... (more)