Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

This past weekend, I was live on Blog Talk Radio to talk more about the lessons of Steve Jobs departure, Jeff Bridges’ album tanking, and the philosophy that “ALL Business is Show Business.” Listen in — and I hope you enjoy! (ONE MORE THING — as Steve Jobs would say — I want to start scheduling a regular program on Blog Talk Radio. Right now, I’m thinking a Sunday mid-morning show might be best. Obviously, it would be archived on iTunes as a podcast and on BlogTalkRadio.com…but, what I’m really wondering is: What time would be most advantageous for you to listen live? Let me know your thoughts!) Listen to internet radio with scottmckain on Blog Talk Radio ... (more)

A Tale of Three Companies

CRM on Ulitzer Amazon sells shoes. So does Zappos. Another company – where I have many friends, as I previously did significant consulting work for them – markets something entirely different. All, however, are particularly instructive about the future of business. The company I won’t name is involved in financial services. They have decided to terminate their entire marketing effort, and focus on explaining their products to prospective investors. The CEO said, “Our greatest value proposition to investors and financial intermediaries is the institutional approach that’s at the... (more)

So, Why Isn’t Everyone Doing This?

Posting from my iPhone at LAX. I’m flying Virgin America today for the first time, and I’m waiting at the gate to board a flight to JFK/New York City. I’m already impressed. When I walked up to the ticket counter, hip music was playing. The counter is lower than other airlines, so you don’t perceive a barrier between you and the ticket agent. After my bags were checked, the agent stepped from behind the counter to hand me a boarding pass and point me to security. The way she handled it was if I had bought a ring from Tiffany’s! Even though I’m hungry, I’m waiting until I’m on th... (more)

A Three-Step Process to Getting Started on Twitter…

I was in Manhattan a few weeks ago, just finished with a speech and took a moment to check out what was going on with the people I follow on Twitter. You should know that one of the “gods” of Twitter is Chris Brogan. (@ChrisBrogan in Twitter-speak) It seems like there is a three-step process to getting started on Twitter…1) sign up; and 2) & 3) follow Chris Brogan and Guy Kawasaki. Because Chris had reviewed “Collapse of Distinction,” he and I have shared a dialogue. He’s interesting, smart, funny, and profound. In other words, an extraordinarily cool guy. I noticed that he was h... (more)

The Mainstream Has Become a Sideshow

Never fails. At meetings of speakers or authors, those just getting started in these endeavors ask me if I could give them insight into what it takes to become successful. It’s a question that always kind of takes my breath away a bit. It always seems to me that I have so far yet to go, I don’t know why I’m being asked. Yet, at the same time, I’m truly appreciative and humbled that someone would feel that I could provide them some degree of direction. Previously here on McKain Viewpoint, I’ve mentioned my favorite blogger, Bob Lefsetz. Today, he did it again. He had a phrase on a... (more)