Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

Subscribe to Scott McKain: eMailAlertsEmail Alerts
Get Scott McKain via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Scott McKain

        What’s Good and Bad About Today’s Role Models? From Larry Winget: Role models are nothing more than a reflection of what we value. When we value honesty, integrity, doing the right thing, morals, good parenting, leadership and hard work, we will have role models who exemplify those values. Since we instead […] ... (more)

Guaranteed to make you money in social media and millions giving speeches!

APRIL FOOL!   There is NOTHING that is guaranteed to make you money in social media — which to me is somewhat akin to promising that you can make millions at, for example, social events with your friends — nor any simply solution to earning untold riches at giving speeches, either. (In fact, that last […] ... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)

You Don’t Know Your Competition…

Let’s make a little wager… I’ll bet you just about anything that I know your competition better than you. “How much?” you ask. Well, how much do you have? Let me immediately apologize for the arrogant nature of the question. However, I still feel confident that I’ll win the bet. Not because I’m smarter, have researched more, or have some innate psychic abilities. It’s because you think of the wrong business — or an incorrect individual — as your competition. Most of us believe our competition is the company that is selling a product or service that is the most similar to our own... (more)

Trapped in traditional thought…

We’ve often discussed how it is easy to become trapped by outdated thinking modes…let’s point out yet another. If you wanted to purchase a thirty-second spot on the nation’s number-one television show, “NCIS,” you would have to pay $133,304. However, if you wanted the same commercial on “Grey’s Anatomy” — which has four million fewer viewers on a weekly average — the price would be $240,462! Why would you spend over $100,000 more to reach 4,000,000 fewer people? The outdated thinking that younger customers are better prospects. Advertisers — or, more specifically, usually the ad ag... (more)