INSIGHTS ON BUSINESS AND LIFE FROM FIVE BEST-SELLING AUTHORS, SPEAKER HALL OF
FAME RECIPIENTS, INTERNATIONALLY-ACCLAIMED BUSINESS CONSULTANTS AND BEST
FROM JOE CALLOWAY:
You could make the case that the Left Shark going “off script” with his
(her?) creative renegade dance steps actually got the whole halftime show an
amazing amount of post- performance publicity. It may have taken attention
away from Katy Perry, but it certainly sparked a few days of interest and
conversation that wouldn’t have happened otherwise, so maybe it ultimately
benefited Katy Perry.
If being creative and different serves the purpose of attracting attention to
a value producing endeavor – then I vote yes. On Facebook our friend Toni
Newman has posted dozens of brilliantly creative ways that organizations
market and communicate in order to get their messages above the fray of
For the past two days, I’ve been in a conference room in Phoenix — which,
all in all, was better than being outside in 114 degree heat — as an
incoming member of the Board of Directors of the National Speakers
And, while what goes on in the meetings is restricted from public
consumption, as is the proper procedure, there is a singularly important
aspect to the meeting I’m compelled to share.
Particularly as it regarded one issue that was potentially highly sensitive,
I was incredibly impressed with the respect and civility the members shared
toward one another. The... (more)
Ever ponder why in the world something that takes so much effort to
manufacture (like your product) or provide (like your service) is greeted
with indifference by the marketplace?
There are many reasons – however, perhaps foremost among them is that your
customers and prospects see everything through the prism of their own
perspective. And, that perspective varies widely — and often, wildly!
A short while back, I was opening keynote speaker for the National
Association of Organizing Professionals. These dedicated folks are either
(mostly) entrepreneurs with independent businesses... (more)
Never fails. At meetings of speakers or authors, those just getting started
in these endeavors ask me if I could give them insight into what it takes to
It’s a question that always kind of takes my breath away a bit. It always
seems to me that I have so far yet to go, I don’t know why I’m being
asked. Yet, at the same time, I’m truly appreciative and humbled that
someone would feel that I could provide them some degree of direction.
Previously here on McKain Viewpoint, I’ve mentioned my favorite blogger,
Bob Lefsetz. Today, he did it again. He had a phrase on a... (more)
Driving home from the airport and listening to sports talk radio, the
discussion was on great play-by-play sports broadcasters. To my delight, one
of my favorites was on the panel voicing his opinions — and, it DOES have
an impact on your career and business!
Indianapolis is lucky because one of the great radio basketball announcers
has made his career calling the games of the Indiana Pacers. His name is Mark
Boyle, and it would be difficult to find anyone better at his craft. I’ve
met Mark a couple of times, and he’s a great guy. And, I was really
surprised at how much his opin... (more)