What’s Good and Bad About Today’s Role Models? From Larry
Winget: Role models are nothing more than a reflection of what we value. When
we value honesty, integrity, doing the right thing, morals, good parenting,
leadership and hard work, we will have role models who exemplify those
values. Since we instead […]
APRIL FOOL! There is NOTHING that is guaranteed to make you money in
social media — which to me is somewhat akin to promising that you can make
millions at, for example, social events with your friends — nor any simply
solution to earning untold riches at giving speeches, either. (In fact, that
CRM on Ulitzer
I was sitting in my local Starbucks, staring at my laptop wondering how to
begin this blog. Then, as I looked around me, I noticed my fellow customers
– students studying, Moms taking a little break, professionals such as
myself getting a little work done outside the office on a wireless high-speed
Internet connection and couples on their way to or from a day of golf – and
it struck me.
Right now, I am a customer at a coffee shop. So, I came here to get a cup of
coffee, right? Well, yes and no. I certainly have the coffee I purchased
sitting next to me – however,... (more)
Let’s make a little wager…
I’ll bet you just about anything that I know your competition better than
“How much?” you ask. Well, how much do you have?
Let me immediately apologize for the arrogant nature of the question.
However, I still feel confident that I’ll win the bet. Not because I’m
smarter, have researched more, or have some innate psychic abilities.
It’s because you think of the wrong business — or an incorrect individual
— as your competition.
Most of us believe our competition is the company that is selling a product
or service that is the most similar to our own... (more)
We’ve often discussed how it is easy to become trapped by outdated thinking
modes…let’s point out yet another.
If you wanted to purchase a thirty-second spot on the nation’s number-one
television show, “NCIS,” you would have to pay $133,304. However, if you
wanted the same commercial on “Grey’s Anatomy” — which has four
million fewer viewers on a weekly average — the price would be $240,462!
Why would you spend over $100,000 more to reach 4,000,000 fewer people?
The outdated thinking that younger customers are better prospects.
Advertisers — or, more specifically, usually the ad ag... (more)