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Scott McKain

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Top Stories by Scott McKain

Thirty-three years ago, I was invited to go to Hershey, Pennsylvania and give a speech. I never in my wildest dreams could have imagined what would happen as a result… At the time, I was working all summer for the National FFA Organization at their summer leadership programs, teaching and directing a conference where over 100 high school students from across the country would take part each week in personal development activities and visit Washington, DC. This opportunity to address the awards banquet at the World Livestock Auctioneer Championship would be a chance to get away for a weekend, as well as earn some much-needed funds, so I accepted. When I arrived in Hershey, I learned from the meeting coordinator that a film crew from Germany was making a documentary about the event, and he introduced me to the director or the project. It was one of those instances wher... (more)

Why Seth Godin Is Sooooooo Wrong…

The University of North Carolina announced today, in a cost-cutting measure, all students, alumni, and fans will be prohibited from attending future games of the Tarheel basketball team. “In today’s world, there’s no need for us to go to all of the trouble and expense of actually having the fans in the arena. They can watch our broadcast of the game on the web, Tweet their support of the team to their followers real-time as the contest is played, and share their emotion for the game with their friends on Facebook,” said University President Ober Lincoln. In a somewhat related s... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)

A New Type of Software . . .

Here’s an idea for a new type of software… You plug in all of the information about your family — birthdays, anniversaries, names of your kid’s teachers, likes and dislikes of each member of your clan — hit “Save” and let the software do the rest. You also can get a virtual assistant in India who will be notified by the software when a birthday comes around, and he or she will take care of obtaining and delivering the gift. Don’t worry about your spouse — this program will make certain he or she feels totally loved and desired. The software can be programmed to do periodic follow ... (more)

Remember the Bruce Springsteen song “Glory Days”?

Remember the Bruce Springsteen song, “Glory Days”? “Yeah, just sitting back trying to recapture a little of the glory of, well time slips away and leaves you with nothing mister but boring stories of glory days… Glory days…well they’ll pass you by Glory days…in the wink of a young girl’s eye Glory days, glory days…” (You can hear it in your head right now, can’t you?) My favorite blogger, Bob Lefsetz, writes about the entertainment industry, and he had a great line in a post yesterday: “The glory days of the music business are history. They’ll only return when the glory days of mu... (more)