Welcome!

Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

Subscribe to Scott McKain: eMailAlertsEmail Alerts
Get Scott McKain via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Scott McKain

I was in Manhattan a few weeks ago, just finished with a speech and took a moment to check out what was going on with the people I follow on Twitter. You should know that one of the “gods” of Twitter is Chris Brogan. (@ChrisBrogan in Twitter-speak) It seems like there is a three-step process to getting started on Twitter…1) sign up; and 2) & 3) follow Chris Brogan and Guy Kawasaki. Because Chris had reviewed “Collapse of Distinction,” he and I have shared a dialogue. He’s interesting, smart, funny, and profound. In other words, an extraordinarily cool guy. I noticed that he was having a Tweet-up…an in-person “get-together” for people who follow one another on Twitter…for those who had been a part of a conference where Chris was speaking. I sent him a Tweet, asking if it would be appropriate for me to come by, even though I was not attending the meeting he was addr... (more)

What the Taj Palace Understands that Chase Bank Doesn’t

I can’t imagine how many people they see on a daily basis.  That’s why it was so amazing – and made such an impression. On my recent speaking trip to India, I stayed first at the Taj Palace Hotel in New Delhi, arriving on Thursday night.  On Sunday morning. I departed for three days to [...] ... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)

A Tale of Three Companies

CRM on Ulitzer Amazon sells shoes. So does Zappos. Another company – where I have many friends, as I previously did significant consulting work for them – markets something entirely different. All, however, are particularly instructive about the future of business. The company I won’t name is involved in financial services. They have decided to terminate their entire marketing effort, and focus on explaining their products to prospective investors. The CEO said, “Our greatest value proposition to investors and financial intermediaries is the institutional approach that’s at the... (more)

So, Why Isn’t Everyone Doing This?

Posting from my iPhone at LAX. I’m flying Virgin America today for the first time, and I’m waiting at the gate to board a flight to JFK/New York City. I’m already impressed. When I walked up to the ticket counter, hip music was playing. The counter is lower than other airlines, so you don’t perceive a barrier between you and the ticket agent. After my bags were checked, the agent stepped from behind the counter to hand me a boarding pass and point me to security. The way she handled it was if I had bought a ring from Tiffany’s! Even though I’m hungry, I’m waiting until I’m on th... (more)