(By the way, this post is NOT meant as legal advice…this is a professional,
business recommendation. That’s my field of expertise, not the law.
However, my personal experience is that if you do what’s right for
customers, you end up with a lot fewer legal problems, anyway.)
PepsiCo’s iPhone app for AMP Energy drink features 24 types of women,
according to news reports, including “nerd”, “foreign exchange
student” and “treehugger”, and offered possible pickup lines including
“Wasn’t I in Space Academy with you?” and “You know the Mona Lisa has
no eyebrows. I wonder what else she shaves?”
As you might imagine — and one wonders why Pepsi didn’t imagine this
prior to the app’s release — the firestorm created by this “pickup
primer” was swift and vicious.
Social media websi... (more)
Sitting on a Delta flight from Vegas back home (finally!) to Indianapolis via
Cincinnati…
…and, it occurred to me that the hotel where we stayed may not know why we
chose them from all of the myraid of available properties in this economy in
Vegas.
It was Colin.
When I lived there, Colin always parked my car. He remembered my wife’s
name and mine without fail. He always took great care ... (more)
Driving home from the airport and listening to sports talk radio, the
discussion was on great play-by-play sports broadcasters. To my delight, one
of my favorites was on the panel voicing his opinions — and, it DOES have
an impact on your career and business!
Indianapolis is lucky because one of the great radio basketball announcers
has made his career calling the games of the Indiana Pac... (more)
One of my favorite bloggers, Bob Lefsetz, was noting a YouTube posting that
has had over 14 MILLION views — a video from handheld camera shooting a
wedding couple’s entrance to their ceremony.
Now…stop and think about that for a second.
Hollywood spends literally BILLIONS of dollars to try to get people to watch
their programming. Yet, this little wedding video has had almost DOUBLE the
... (more)
When I lived in California, then Vegas, I loved that I was close to a Fry’s
Electronics.
Unlike the stores with which I was familiar — Best Buy, Circuit City, H.H.
Gregg — it seemed as though Fry’s had EVERYTHING! It wasn’t just the
most marketable products, they also stocked the hard-to-find stuff that I
always seemed to need…like the power supply to a three-year-old laptop, or
a cross... (more)
Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with nineteen companies in diverse industries that was named one of the "fastest growing companies" in America, and is also Vice Chairman of Durham Capital Corporation.
Jacques Durand
Alf Pilgrim
Per Sjofors
Kirsten Lytsen
Data Recovery Services
Colin Armitage
