Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

Subscribe to Scott McKain: eMailAlertsEmail Alerts
Get Scott McKain via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Scott McKain

For the past two days, I’ve been in a conference room in Phoenix — which, all in all, was better than being outside in 114 degree heat — as an incoming member of the Board of Directors of the National Speakers Association. And, while what goes on in the meetings is restricted from public consumption, as is the proper procedure, there is a singularly important aspect to the meeting I’m compelled to share. Particularly as it regarded one issue that was potentially highly sensitive, I was incredibly impressed with the respect and civility the members shared toward one another. They all found ways to disagree without being disagreeable. They seemed to understand that winning this battle on a single matter could mean they lost something significant if they disregarded the friendship and collegiality that they had previously enjoyed. It’s sad, isn’t it, that in today’s w... (more)

Loyalty is changing…

It seems to me there used to be three distinct levels of customer loyalty. Level One consisted of those customers only interested in transactions. They went for the cheapest, operating almost as if they were seeking bids for their business. The only loyalty they displayed was to price. Unfortunately, for many businesses — and the professionals who work for them — we tend to overestimate the percentage of customers and prospects at Level One. It makes sense for ALL customers to inquire about pricing…yet we often mistake a reasonable question for a price objection. Level Three held... (more)

It’s Not About BIG Meetings…

Yesterday, Seth Godin told us “No more big events” – while today he wants to inform us of “The best reason for a big event.” Funny, I thought “no more” meant there should be “no more”…like “none.” Which should mean there could be no “best reason” to have one. May I suggest there are only two reasons to have a meeting – regardless of size? 1) to convey content 2) to enhance emotion Every successful meeting I’ve had the privilege of keynoting – from over 20,000 in attendance on a few occasions to small group seminars of 100 – all fifty states and fifteen countries — have those two... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)

Google Voice

Quick note from my iPhone — my friend (and my wife’s high school classmate) Kevin Mullet told me over the weekend that he had just been approved for Google Voice. I was SO jealous! If you haven’t explored what it will do — you need to take a look, and apply, right away! (Check it out here! Google GIVES you a phone number FREE! Then, you program in your existing numbers. When someone calls your Google number, it rings ALL your phones. You’ll only need one number again…ever. And, it doesn’t matter if your home or cell or office numbers change. The Google Voice number will always ... (more)