Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

For the past two days, I’ve been in a conference room in Phoenix — which, all in all, was better than being outside in 114 degree heat — as an incoming member of the Board of Directors of the National Speakers Association. And, while what goes on in the meetings is restricted from public consumption, as is the proper procedure, there is a singularly important aspect to the meeting I’m compelled to share. Particularly as it regarded one issue that was potentially highly sensitive, I was incredibly impressed with the respect and civility the members shared toward one another. They all found ways to disagree without being disagreeable. They seemed to understand that winning this battle on a single matter could mean they lost something significant if they disregarded the friendship and collegiality that they had previously enjoyed. It’s sad, isn’t it, that in today’s w... (more)

A Tale of Three Companies

CRM on Ulitzer Amazon sells shoes. So does Zappos. Another company – where I have many friends, as I previously did significant consulting work for them – markets something entirely different. All, however, are particularly instructive about the future of business. The company I won’t name is involved in financial services. They have decided to terminate their entire marketing effort, and focus on explaining their products to prospective investors. The CEO said, “Our greatest value proposition to investors and financial intermediaries is the institutional approach that’s at the... (more)

Will the Windows Store Fail?

Consumer Electronics on Ulitzer I’m in Scottsdale, Arizona…and thought it might be interesting to visit the new Windows Store in Fashion Square Mall. Here’s the picture I took…with my iPhone…from the front of the store… Notice anything? I’ll bet you do! If the logo on the front was absent, you would think you were walking by an Apple Store! Sure, there are some cosmetic differences…however, it is SO blatantly derivative of the competition, it’s absolutely ridiculous. Look, I’m an Apple guy…in the interest of full disclosure…I’m typing this on my MacBook Pro from the Phoenix Air... (more)

Loyalty is changing…

It seems to me there used to be three distinct levels of customer loyalty. Level One consisted of those customers only interested in transactions. They went for the cheapest, operating almost as if they were seeking bids for their business. The only loyalty they displayed was to price. Unfortunately, for many businesses — and the professionals who work for them — we tend to overestimate the percentage of customers and prospects at Level One. It makes sense for ALL customers to inquire about pricing…yet we often mistake a reasonable question for a price objection. Level Three held... (more)

More on Steve Jobs, Jeff Bridges, and Why ALL Business Is Show Business…

This past weekend, I was live on Blog Talk Radio to talk more about the lessons of Steve Jobs departure, Jeff Bridges’ album tanking, and the philosophy that “ALL Business is Show Business.” Listen in — and I hope you enjoy! (ONE MORE THING — as Steve Jobs would say — I want to start scheduling a regular program on Blog Talk Radio. Right now, I’m thinking a Sunday mid-morning show might be best. Obviously, it would be archived on iTunes as a podcast and on BlogTalkRadio.com…but, what I’m really wondering is: What time would be most advantageous for you to listen live? Let me know... (more)