For the past two days, I’ve been in a conference room in Phoenix — which,
all in all, was better than being outside in 114 degree heat — as an
incoming member of the Board of Directors of the National Speakers
And, while what goes on in the meetings is restricted from public
consumption, as is the proper procedure, there is a singularly important
aspect to the meeting I’m compelled to share.
Particularly as it regarded one issue that was potentially highly sensitive,
I was incredibly impressed with the respect and civility the members shared
toward one another. They all found ways to disagree without being
disagreeable. They seemed to understand that winning this battle on a single
matter could mean they lost something significant if they disregarded the
friendship and collegiality that they had previously enjoyed.
It’s sad, isn’t it, that in today’s w... (more)
It seems to me there used to be three distinct levels of customer loyalty.
Level One consisted of those customers only interested in transactions. They
went for the cheapest, operating almost as if they were seeking bids for
their business. The only loyalty they displayed was to price. Unfortunately,
for many businesses — and the professionals who work for them — we tend
to overestimate the percentage of customers and prospects at Level One. It
makes sense for ALL customers to inquire about pricing…yet we often mistake
a reasonable question for a price objection.
Level Three held... (more)
Yesterday, Seth Godin told us “No more big events” – while today he
wants to inform us of “The best reason for a big event.” Funny, I thought
“no more” meant there should be “no more”…like “none.” Which
should mean there could be no “best reason” to have one.
May I suggest there are only two reasons to have a meeting – regardless of
1) to convey content
2) to enhance emotion
Every successful meeting I’ve had the privilege of keynoting – from over
20,000 in attendance on a few occasions to small group seminars of 100 –
all fifty states and fifteen countries — have those two... (more)
CRM on Ulitzer
I was sitting in my local Starbucks, staring at my laptop wondering how to
begin this blog. Then, as I looked around me, I noticed my fellow customers
– students studying, Moms taking a little break, professionals such as
myself getting a little work done outside the office on a wireless high-speed
Internet connection and couples on their way to or from a day of golf – and
it struck me.
Right now, I am a customer at a coffee shop. So, I came here to get a cup of
coffee, right? Well, yes and no. I certainly have the coffee I purchased
sitting next to me – however,... (more)
Quick note from my iPhone — my friend (and my wife’s high school
classmate) Kevin Mullet told me over the weekend that he had just been
approved for Google Voice.
I was SO jealous! If you haven’t explored what it will do — you need to
take a look, and apply, right away! (Check it out here!
Google GIVES you a phone number FREE! Then, you program in your existing
numbers. When someone calls your Google number, it rings ALL your phones.
You’ll only need one number again…ever. And, it doesn’t matter if your
home or cell or office numbers change. The Google Voice number will always