I was in Manhattan a few weeks ago, just finished with a speech and took a
moment to check out what was going on with the people I follow on Twitter.
You should know that one of the “gods” of Twitter is Chris Brogan.
(@ChrisBrogan in Twitter-speak) It seems like there is a three-step process
to getting started on Twitter…1) sign up; and 2) & 3) follow Chris Brogan
and Guy Kawasaki.
Because Chris had reviewed “Collapse of Distinction,” he and I have
shared a dialogue. He’s interesting, smart, funny, and profound. In other
words, an extraordinarily cool guy. I noticed that he was having a
Tweet-up…an in-person “get-together” for people who follow one another
on Twitter…for those who had been a part of a conference where Chris was
I sent him a Tweet, asking if it would be appropriate for me to come by, even
though I was not attending the meeting he was addr... (more)
I can’t imagine how many people they see on a daily basis. That’s why
it was so amazing – and made such an impression. On my recent speaking trip
to India, I stayed first at the Taj Palace Hotel in New Delhi, arriving on
Thursday night. On Sunday morning. I departed for three days to [...]
CRM on Ulitzer
I was sitting in my local Starbucks, staring at my laptop wondering how to
begin this blog. Then, as I looked around me, I noticed my fellow customers
– students studying, Moms taking a little break, professionals such as
myself getting a little work done outside the office on a wireless high-speed
Internet connection and couples on their way to or from a day of golf – and
it struck me.
Right now, I am a customer at a coffee shop. So, I came here to get a cup of
coffee, right? Well, yes and no. I certainly have the coffee I purchased
sitting next to me – however,... (more)
CRM on Ulitzer
Amazon sells shoes. So does Zappos. Another company – where I have many
friends, as I previously did significant consulting work for them – markets
something entirely different. All, however, are particularly instructive
about the future of business.
The company I won’t name is involved in financial services. They have
decided to terminate their entire marketing effort, and focus on explaining
their products to prospective investors. The CEO said, “Our greatest value
proposition to investors and financial intermediaries is the institutional
approach that’s at the... (more)
Posting from my iPhone at LAX. I’m flying Virgin America today for the
first time, and I’m waiting at the gate to board a flight to JFK/New York
I’m already impressed. When I walked up to the ticket counter, hip music
was playing. The counter is lower than other airlines, so you don’t
perceive a barrier between you and the ticket agent.
After my bags were checked, the agent stepped from behind the counter to hand
me a boarding pass and point me to security. The way she handled it was if I
had bought a ring from Tiffany’s!
Even though I’m hungry, I’m waiting until I’m on th... (more)