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Scott McKain

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Top Stories by Scott McKain

(By the way, this post is NOT meant as legal advice…this is a professional, business recommendation. That’s my field of expertise, not the law. However, my personal experience is that if you do what’s right for customers, you end up with a lot fewer legal problems, anyway.) PepsiCo’s iPhone app for AMP Energy drink features 24 types of women, according to news reports, including “nerd”, “foreign exchange student” and “treehugger”, and offered possible pickup lines including “Wasn’t I in Space Academy with you?” and “You know the Mona Lisa has no eyebrows. I wonder what else she shaves?” As you might imagine — and one wonders why Pepsi didn’t imagine this prior to the app’s release — the firestorm created by this “pickup primer” was swift and vicious. Social media websi... (more)

I chose you because of Colin…

Sitting on a Delta flight from Vegas back home (finally!) to Indianapolis via Cincinnati… …and, it occurred to me that the hotel where we stayed may not know why we chose them from all of the myraid of available properties in this economy in Vegas. It was Colin. When I lived there, Colin always parked my car. He remembered my wife’s name and mine without fail. He always took great care ... (more)

The Power of Simplicity…

Driving home from the airport and listening to sports talk radio, the discussion was on great play-by-play sports broadcasters. To my delight, one of my favorites was on the panel voicing his opinions — and, it DOES have an impact on your career and business! Indianapolis is lucky because one of the great radio basketball announcers has made his career calling the games of the Indiana Pac... (more)

It’s Sheer Joy To Watch This Video

One of my favorite bloggers, Bob Lefsetz, was noting a YouTube posting that has had over 14 MILLION views — a video from handheld camera shooting a wedding couple’s entrance to their ceremony. Now…stop and think about that for a second. Hollywood spends literally BILLIONS of dollars to try to get people to watch their programming. Yet, this little wedding video has had almost DOUBLE the ... (more)

Is a smile really asking too much?

When I lived in California, then Vegas, I loved that I was close to a Fry’s Electronics. Unlike the stores with which I was familiar — Best Buy, Circuit City, H.H. Gregg — it seemed as though Fry’s had EVERYTHING! It wasn’t just the most marketable products, they also stocked the hard-to-find stuff that I always seemed to need…like the power supply to a three-year-old laptop, or a cross... (more)