Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

INSIGHTS ON BUSINESS AND LIFE FROM FIVE BEST-SELLING AUTHORS, SPEAKER HALL OF FAME RECIPIENTS, INTERNATIONALLY-ACCLAIMED BUSINESS CONSULTANTS AND BEST BUDDIES. FROM JOE CALLOWAY: You could make the case that the Left Shark going “off script” with his (her?) creative renegade dance steps actually got the whole halftime show an amazing amount of post- performance publicity. It may have taken attention away from Katy Perry, but it certainly sparked a few days of interest and conversation that wouldn’t have happened otherwise, so maybe it ultimately benefited Katy Perry. If being creative and different serves the purpose of attracting attention to a value producing endeavor – then I vote yes. On Facebook our friend Toni Newman has posted dozens of brilliantly creative ways that organizations market and communicate in order to get their messages above the fray of same... (more)

The Primacy of Civility…

For the past two days, I’ve been in a conference room in Phoenix — which, all in all, was better than being outside in 114 degree heat — as an incoming member of the Board of Directors of the National Speakers Association. And, while what goes on in the meetings is restricted from public consumption, as is the proper procedure, there is a singularly important aspect to the meeting I’m compelled to share. Particularly as it regarded one issue that was potentially highly sensitive, I was incredibly impressed with the respect and civility the members shared toward one another. The... (more)

The Prism of Perspective

Ever ponder why in the world something that takes so much effort to manufacture (like your product) or provide (like your service) is greeted with indifference by the marketplace? There are many reasons – however, perhaps foremost among them is that your customers and prospects see everything through the prism of their own perspective. And, that perspective varies widely — and often, wildly! A short while back, I was opening keynote speaker for the National Association of Organizing Professionals. These dedicated folks are either (mostly) entrepreneurs with independent businesses... (more)

The Mainstream Has Become a Sideshow

Never fails. At meetings of speakers or authors, those just getting started in these endeavors ask me if I could give them insight into what it takes to become successful. It’s a question that always kind of takes my breath away a bit. It always seems to me that I have so far yet to go, I don’t know why I’m being asked. Yet, at the same time, I’m truly appreciative and humbled that someone would feel that I could provide them some degree of direction. Previously here on McKain Viewpoint, I’ve mentioned my favorite blogger, Bob Lefsetz. Today, he did it again. He had a phrase on a... (more)

The Power of Simplicity…

Driving home from the airport and listening to sports talk radio, the discussion was on great play-by-play sports broadcasters. To my delight, one of my favorites was on the panel voicing his opinions — and, it DOES have an impact on your career and business! Indianapolis is lucky because one of the great radio basketball announcers has made his career calling the games of the Indiana Pacers. His name is Mark Boyle, and it would be difficult to find anyone better at his craft. I’ve met Mark a couple of times, and he’s a great guy. And, I was really surprised at how much his opin... (more)