CRM on Ulitzer
I was sitting in my local Starbucks, staring at my laptop wondering how to
begin this blog. Then, as I looked around me, I noticed my fellow customers
– students studying, Moms taking a little break, professionals such as
myself getting a little work done outside the office on a wireless high-speed
Internet connection and couples on their way to or from a day of golf – and
it struck me.
Right now, I am a customer at a coffee shop. So, I came here to get a cup of
coffee, right? Well, yes and no. I certainly have the coffee I purchased
sitting next to me – however, what I REALLY wanted was that…and much
Are you certain that your organization is offering what your customers crave?
Sure, the Starbucks example has been used way too often – but you have to
admit that they DO understand that what their customers crave isn’t merely
a cup of coffee, no... (more)
Never fails. At meetings of speakers or authors, those just getting started
in these endeavors ask me if I could give them insight into what it takes to
It’s a question that always kind of takes my breath away a bit. It always
seems to me that I have so far yet to go, I don’t know why I’m being
asked. Yet, at the same time, I’m truly appreciative and humbled that
someone would feel that I could provide them some degree of direction.
Previously here on McKain Viewpoint, I’ve mentioned my favorite blogger,
Bob Lefsetz. Today, he did it again. He had a phrase on a... (more)
New Media Journal on Ulitzer
For better or worse, much of my life these days is spent online.
Don’t misunderstand – I’m not complaining! In fact, I like it this way.
The opportunity to reconnect with long-lost friends on Facebook, to keep
updated on ideas and insights via Twitter, to share my thoughts and opinions
on this blog – I think it’s great!
Naturally…as with anything…something you enjoy can become detrimental if
it is overdone. Research indicates you can enjoy a glass or two of wine in
the evening, and it’s good for your heart – but, if you start consuming
much more on a ... (more)
Quick note from my iPhone — my friend (and my wife’s high school
classmate) Kevin Mullet told me over the weekend that he had just been
approved for Google Voice.
I was SO jealous! If you haven’t explored what it will do — you need to
take a look, and apply, right away! (Check it out here!
Google GIVES you a phone number FREE! Then, you program in your existing
numbers. When someone calls your Google number, it rings ALL your phones.
You’ll only need one number again…ever. And, it doesn’t matter if your
home or cell or office numbers change. The Google Voice number will always
Remember the great scene in classic movie, “Monty Python and the Holy
Grail” between King Arthur and the Black Knight?
Wanting to pass over a bridge protected by the Black Knight, Arthur
compliments him, then asks the Knight to join Arthur’s quest. When the
Black Knight tells Arthur that he shall not be permitted to pass, the two
engage in a sword fight. Arthur immediately chops off the left arm of the
(from the script by Monty Python:)
ARTHUR: Now stand aside, worthy adversary.
BLACK KNIGHT: ‘Tis but a scratch.
ARTHUR: A scratch? Your arm’s off!
BLACK KNIGHT: No, it... (more)