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Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

Let’s make a little wager… I’ll bet you just about anything that I know your competition better than you. “How much?” you ask. Well, how much do you have? Let me immediately apologize for the arrogant nature of the question. However, I still feel confident that I’ll win the bet. Not because I’m smarter, have researched more, or have some innate psychic abilities. It’s because you think of the wrong business — or an incorrect individual — as your competition. Most of us believe our competition is the company that is selling a product or service that is the most similar to our own. (Or, a professional who works for that company calling on customers and prospects in a similar territory to our own.) However, from the customer’s standpoint, your competition is vastly different from that. If I have a great night’s stay at a Ritz-Carlton, I do not say…”Wow! What a terri... (more)

Wondering Why…

This morning, I’m sitting alone in a deserted, unopened bar at the beautiful Red Rock Resort and Casino near Las Vegas. No…I’m not still in the lounge after a night of partying…I promise. I have a venti from Starbucks, my laptop, and a few thoughts. Flipping through this morning’s newspaper, getting ready to head back to Indiana and family for the holiday, I saw so many stories that made me just shake my head and wonder…”WHY?” – Why would the world’s leading athlete, with — by all accounts — a sweet and wonderful wife, risk all of his credibility and stature so carelessly and rec... (more)

iPad on Ulitzer - What Your Business Can Learn From the iPad

iPad on Ulitzer While most of us — regardless of the industry in which we work — would give just about anything to receive the publicity for a product launch that Apple receives, there are a couple of points we should observe that may assist us in every aspect of our business. 1) Critics are everywhere. Many of the early reviews of the iPad are negative…and they’re coming from people who have yet to use the product! Don’t forget…the iPhone generated a similar response! (I’ve heard it’s not doing too badly…) Resist the urge to respond to every bad review! Instead, get your produc... (more)

More on “We Don’t Have a Jobs Problem – It’s a Customer Problem…”

My recent post outlining my position that the jobs problem in the U.S. will never be solved until we address the challenge in dealing with — and creating more — customers has stimulated a HUGE response! (And, I would love to know what YOU think, too!) I wanted to pass along a couple of alternative positions sent to me — first, by Richard Randolph, Jr. of Orlando: Scott: Thanks for such a thought-provoking and insightful article (well, they ALL are, but I wanted to take a moment to comment on this one…). In my opinion as a Customer Experience Advisor and College Instructor, I agr... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)