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Scott McKain

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Are you so invested in what you are, you can’t become what you can be?

You’ve worked really hard to get to where you are.

  • Could that be preventing you from becoming what you could be?

May I suggest this is a critically important question to be asking yourself…not only from a personal standpoint, but also from a professional and organizational one, as well?

Envision a trapeze performer at the circus.  The only way she can move from one trapeze bar to the next is to let go of the one she’s holding to get to the one where she wants to be.

Recently, I’ve spent some time listening to the audiobook version of Marshall Goldsmith‘s “What Got You Here Won’t Get You There.”  I highly recommend it.  His primary concept is exactly on point — what got you here, got you here.  It won’t get you there…that point where you might want to arrive in your life or business.

As it relates to creating distinction, I see so many individual professionals and organizations who want to stand out in their respective marketplaces — yet, they are unwilling to change anything about what they are currently doing to get to a point of uniqueness.

Want to be distinctive?

Begin by telling me what you will STOP doing that you…and everyone else around you…currently is.

(If all you’re doing is everything that everyone is doing, too…you can’t achieve distinction.)

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Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on Amazon.com list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.